AI + Human Styling: The Collaboration That’s Changing Fashion Forever

Shopping for clothes has always been about more than just finding something to wear. It’s about expressing your personality, feeling confident, and choosing pieces that fit your style and your lifestyle. But let’s be honest, traditional online shopping hasn’t always made that easy. Sizes vary wildly between brands (even within a brand or the same garment), product images can be tricky at times, piecing together full outfits is near impossible and what looks good on that size six model doesn't mean it will look good on you.

AI can and will change your experience. How..?

Smarter Recommendations

Instead of scrolling endlessly through hundreds of products, AI can now learn your preferences, your favourite colours, cuts, and even which body features you want to highlight or minimize. This means you’re shown clothes that are much more aligned with your taste, not just what’s trending (don't worry we'll keep you updated on the trends too). For shoppers, it saves you time and makes the process more enjoyable. For stores, it reduces returns and ad spend by getting the right customers for their product range.

Virtual Fitting & Size Matching

One of the biggest frustrations in fashion e-commerce is inconsistent sizing. AI is changing this by using your body metrics to match you with the right sizes across different brands and products. The reality is we have a long way to go before this is accurate enough but in our experience it's becoming very reliable very quickly.

SETSY's models will change this uncertainty and bring confidence back to online shopping. We want you to buy something that fits you, not something that fits the model in the image. 

Virtual Try-On vs. SETSY’s Approach

Many companies are racing to offer virtual try-on technology for business owners—tools that let stores showcase clothing on computer-generated models or even overlay items on a customer’s uploaded photo. While this helps sellers present their products, it often focuses more on how the garment looks in isolation rather than the full experience. 

Instead of just showing a single piece on a model, we help shoppers visualize complete outfits with a look that feels familiar to them. Our goal isn’t only to improve how products are displayed, but to make sure every shopper sees themselves in the fashion they’re browsing bridging the gap between inspiration and confidence to buy.

A Personalised Shopping Journey

The more you shop, the smarter the system gets. AI builds a style profile for you over time, learning your go-to dress codes (workwear, casual, evening), colour palettes, and even seasonal preferences. This creates a tailored shopping journey that feels like having your own personal stylist available 24/7.

Reducing Waste in Fashion

Beyond just convenience and pretty pictures, AI is also helping make fashion more sustainable. Better size predictions mean fewer returns and less clothing waste. Personalised recommendations reduce overproduction by connecting shoppers to what they truly want. Fashion should always be customer first and environmentally friendly.

The Future of Clothes Shopping

AI isn’t replacing human creativity in fashion it’s enhancing it and levelling the playing field between big manufacturers pumping out the next trend and the little guy who makes quality garments with a passion for their trade. It’s helping shoppers make better choices, giving brands smarter insights, and pushing the industry toward more sustainable practices.

Ready to experience the future of fashion shopping? Explore SETSY today and see how AI can make shopping for clothes smarter, easier, and more fun.