Fundamentals Part 1: What Is Colour Analysis: And Why It Could Change Your Life

You buy clothes that look great on the hanger but never quite work on you?

Your wardrobes full but you feel like you've got nothing to wear?

Always wear black, grey and white to be safe? 

All sound familiar? 

Colour analysis helps you figure out which shades actually suit you, so you stop wasting money, avoid bad buys, and finally build a wardrobe that works for you. 

So... What Is Colour Analysis?

Colour analysis has been around since the 1920's. It is the art of discovering which colours work best with your natural features, your skin tone, undertone, hair, and eye colour. It's not about trends or rules, It’s about harmony. When you're wearing colours that complement your personal palette, your eyes sparkle, your skin glows, and you look like you were designed to dress that way.

Why does one outfit work and the other fall flat?

Here's an example... our model below is wearing a soft lavender dress — and while it might look lovely on first glance, it drains her natural brightness. Her skin loses its glow, and the overall look feels a bit faded. This colour is better aligned to a different colour season. Yes it's an AI photo but you can see it clear as day when comparing. 

On the other hand, the same model styled in cobalt blue — a bold, crisp shade that matches her Bright Winter palette. The result? Her eyes pop, her skin looks luminous, and the whole outfit feels intentional and alive. When you wear colours that belong to your season, you don’t just look better — you radiate confidence.

Why It Actually Matters

We live in a world that’s constantly shouting for our attention — so when you wear something that feels aligned with you, people notice. The right colours sharpen your look, but they also do more than that. They affect how you're perceived: more confident, more polished, more 'together'.

Here's where it gets wild — colour analysis doesn’t just make shopping easier or make your selfies pop (though it absolutely does). It can cut your wardrobe noise in half. It helps you build a closet that makes sense. Imagine opening your wardrobe and knowing everything inside suits you. Imagine every outfit being a good outfit. That’s the power of colour.

Why SETSY Makes It Personal

At SETSY, we want you to embrace your body type and attributes. That’s why we offer a Style Guide personalised to you, with curated outfit suggestions, examples, and shopping options that match your unique palette. It's not just about looking good. It's about feeling aligned, confident and having a wardrobe you enjoy.

Ready to find your season and take control of your style?

Start your colour analysis journey with SETSY today!